Ads Integrations

Overview

PodPlay supports ad-platform integrations through Segment, letting your Club capture Customer information from your ad campaigns and route it back into PodPlay. This page is the starting point, pick the platform you want to connect, then follow the linked guide.

Supported Ad Platforms

• Meta Ads — Reach Customers on Facebook and Instagram. See Meta Ads Integration.
• Google Ads (via Google Tag Manager) — Reach Customers through Google Search. See Google Tag Manager Integration.

How These Integrations Work

Every ad-platform integration follows the same shape:

1. Set up an account on the ad platform (Meta or Google).
2. Locate the integration ID for that platform — a Pixel ID for Meta, a Container ID for GTM.
3. Send the ID to your PodPlay Customer Success Manager (CSM).
4. The PodPlay team connects that ID to your environment via Segment.
5. The ad platform starts collecting Customer data from your campaigns and feeding events back into PodPlay.

What You'll Need

• An active account on the ad platform you're connecting (Meta Business or Google Ads + GTM)
• The relevant ID from that platform (steps in each article)
• Your CSM contact

Tracking Notes

• Web App tracking is supported out-of-the-box for both integrations.
• iOS / Android App tracking requires Firebase — reach out to your CSM if mobile attribution matters to you.
• The Website Domain field in any ad platform configuration must be your Production environment URL, not a staging or preview URL.

PodPlay and PingPod are not affiliated with Meta or Google. These platforms are third-party tools your Club may purchase at its discretion.