Book With Google Links

Overview

Google Business Profile lets you attach action links to a location, so Customers can book straight from Google Search and Maps. Google requires each link you register to be a different URL — and the page each one opens must show the Club's name and street address, so Google can confirm the link belongs to that business.

The bwg query parameter does both jobs. Adding it to a normal PodPlay link makes the landing page display the location's full name and address, and gives you three distinct URLs to register.

The Three URLs

A location usually has one Book link and two Services links in Google Business Profile. Use one of these per slot so no two are identical:

Google slot	URL
Book	https://[clubname].podplay.app/book/[location]?bwg=book
Reservation	https://[clubname].podplay.app/book/[location]?bwg=reservation
Community Events	https://[clubname].podplay.app/community/events?location=[location]&bwg=events

Replace [clubname] with your Club's PodPlay subdomain and [location] with the location's name.

Note where [location] sits in each URL — it is not the same in all three:

• On the two booking links it is part of the path: /book/brooklyn?bwg=book. Booking pages read the location from the path only. Adding ?location=brooklyn to a booking link does nothing.
• On the Community Events link it is a query parameter: ?location=brooklyn. This is the same filter described in Create Event Deep Links, and it accepts either the location's name or its ID.

What Changes on the Page

With bwg in the URL, the header shows the location's name with its street address underneath. Everything else behaves exactly as normal — Customers book the same way they always do.

Without the parameter, nothing changes. The address only appears on Book With Google links, so your existing marketing links are unaffected.

The value has to be exactly book, reservation, or events, all lowercase. Any other value — ?bwg=true, ?bwg=Events, a typo — is ignored, and the page loads without the address.

Notes

• The Community Events link must include location. Book With Google links point at one specific location, and the address only appears when the Events list is filtered to a single one.
• Keep the parameter on the link you register. If it is stripped, mistyped, or edited, the page loads normally but no longer shows the address, and Google may reject the link.
• Changing the parameter later means re-registering every link in Google Business Profile, so set these up once and leave them alone.
• The address shown is the one on the location's record. If it looks wrong, correct it in Venues → the location → Address, and the link will pick up the change.