> For the complete documentation index, see [llms.txt](https://docs.podplay.app/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.podplay.app/marketing/marketing-integrations.md).
# Marketing Integrations
### Overview
A successful sports venue requires:
1. Customer Acquisition (new customers through the door)
2. Customer Retention (repeat customers)
The more times a customer comes to your venue, the more likely they will continue to visit. We regularly see 10-20% jumps in retention once a customer has visited the club multiple times. By the fifth time they visit, retention rates are often above 75%. So turning a new customer into a repeat customer is incredibly important.
### Data
Here are screen captures taken from the PodPlay [**Analytics+**](https://docs.podplay.app/owners-playbook/analytics/analytics+-package) package:
* 90 Day Repeat Rate 1st Reservation -> 2nd Reservation
* 25-40% depending on cohort
And another screen capture from the [**Analytics+**](https://help.podplay.app/en/articles/1793857) package:
* 90 Day Repeat Rate 5th -> 6th Reservation
* 60-85% depending on cohort
Effective e-mail marketing can have a large impact on repeat customer rates. We have seen clubs with effective strategies achieve 90-day repeat customer rates in excess of 50% for new customers. But, sending e-mail blasts to your entire customer list is also a great way to annoy your customer base and negatively impact repeat customers.
To positively impact repeat rates, e-mail marketing needs to be:
* **Relevant** - highlight programming or other club amenities that are relevant to the individual customer by segmenting the customer list. Some of the key segments to think about are location, skill level, and revealed programming preferences.
* **Timely** - deliver information that is actionable in the near future for the target customer segment.
* **Valuable** - drive click rates through incentives or perks that deliver value to the target segment.
**The first key** to delivering this content is access to segmented customer data. The data must be accurate and accessible in the club's e-mail marketing system of choice.
Below is a list of which marketing platforms are integrated with PodPlay:
* [**GrowMyClub**](https://www.growmyclub.com/) (requires an [API key](https://docs.podplay.app/api); connection is handled by GrowMyClub)
* [**MailChimp**](https://docs.podplay.app/marketing/marketing-integrations/mailchimp-integration) (connected through [Segment](https://docs.podplay.app/marketing/marketing-integrations/data-sent-through-segment))
* [**ActiveCampaign**](https://docs.podplay.app/marketing/marketing-integrations/activecampaign-with-segment) (connected through [Segment](https://docs.podplay.app/marketing/marketing-integrations/data-sent-through-segment))
* [**Patch Retention**](https://patchretention.com/) (requires an [API key](https://docs.podplay.app/api); connection is handled by Patch)
There is no need to download customer data into a CSV, upload to your e-mail marketing tool, and manage your customer database. Your segmented customer data automatically syncs, leaving marketing staff to spend their time on clever creative and smart targeted drip campaigns.
**The second key** is the ability to measure effectiveness. E-mail marketing systems allow clubs to track open and click rates. How many clubs know 90 day repeat customer rates for new customers? Our guess is not many.
The [**Analytics+**](https://docs.podplay.app/owners-playbook/analytics/analytics+-package) package allows clubs to visualize this and other key measures of marketing performance in Tableau and to see how different inputs (marketing campaigns) affect the desired outputs (happy, repeat customers).
### Marketing Opt-in/out
The system can prompt Customers to un-check a "marketing opt-in" box during Profile creation. If the Customer does not un-check this box, the system will send their preference to your marketing platform.
Depending on the marketing platform used, if the Customer later unsubscribes from your marketing emails, that marketing platform will send the information back to the PodPlay system for record.
#### Customer Changes Preferences
For the Customer to change their preferences later on, they can:
* Open the App
* Go to the More tab
* Click on the Account Info button
* Click on Preferences
And turn off or on the Contact Preferences.
#### Preferences inside Dashboard
Staff can also adjust this inside the Customer's Profile (if the setting is turned on).
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