MailChimp with Segment

Overview

PodPlay integrates with MailChimp, in conjunction with Segment, to run marketing campaigns. Once your Club provides API credentials to your PodPlay CSM, customer data will begin flowing from PodPlay into your MailChimp audience.

What is MailChimp?

MailChimp offers marketing automation and email marketing designed to turn emails into revenue. To learn more about its functionality, visit the MailChimp help center. For plan options, see MailChimp Pricing Plans.

Prerequisites

• An active MailChimp subscription (Club purchases this directly from MailChimp)
• Access to your MailChimp account's API and audience settings
• A PodPlay Customer Success Manager (CSM) to complete the connection on PodPlay's side

How to Connect MailChimp to PodPlay

1. Locate your MailChimp credentials

From inside your MailChimp account, gather the following three values:

• API Key
• Audience ID
• Datacenter ID

2. Send the credentials to your PodPlay CSM

Provide all three values to your CSM.

3. PodPlay enables the integration

The PodPlay team adds your credentials to our system. Once configured, your Club's MailChimp account will begin receiving customer data.

Data PodPlay Sends to MailChimp

The following customer information is passed from PodPlay to MailChimp:

• Customer name
• Email
• Membership
• Location
• Event type

Verify the Integration Is Working

After your CSM enables the integration, confirm data flow by opening the Audience page in MailChimp and spot-checking a recent PodPlay customer. Confirm name, email, membership, location, and event type are populated.

Common Issues

• Contacts not appearing after going live: Confirm enough time has passed for the initial sync to run, then check with your CSM if data has not begun flowing.
• Membership or Event type fields are empty: These fields populate based on customer activity. A brand-new contact with no reservations or memberships will not yet have these values.

PodPlay and PingPod are not affiliated with MailChimp. Clubs may purchase these additional software tools at their discretion.