> For the complete documentation index, see [llms.txt](https://docs.podplay.app/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.podplay.app/owners-playbook/analytics/insights-page/analytics-page-of-dashboard.md).
# Analytics Page of Dashboard
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This page will sunset as the [Insights page](https://docs.podplay.app/owners-playbook/analytics/insights-page) is available in the Dashboard.
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One of the various pages inside the Dashboard is the Analytics page. While this page is helpful is being a north star in guiding decisions and gauging anticipated revenue, **the source of truth for a Club’s revenue is the Purchase page Export**. Your source of truth is the Purchase page export, the Settlements CSV. Using this Settlements CSV, you can perform [revenue reconciliation](/owners-playbook/accounting-and-stripe/revenue-reconciliation.md).
On the Analytics page of the Dashboard, you will currently find:
* Date range parameters
* Location parameters
* Revenue
* Customers
* Courts Utilization
Under Revenue, on the left side, the revenues are broken into buckets of:
* Total Revenue: the sum total amount of captured revenue in a given time period
* AVG revenue / hour used: the average revenue per hour of used court time
* Reservations: the sum total revenue for Reservations
* Events: the sum total revenue for Open Play, League, Tournament, and Party type Events
* Other: the sum total revenue for purchases manually charged by an Admin in a Customer’s Account not tied to an Event or Reservation (replays, products, infraction fines, paddle rentals, various, gift cards, etc.)
* Memberships: the sum total revenue for recurring Membership charges
* Coaching: the sum total revenue for Coaching Sessions (private court Reservations with a Coach)
* Camps & Classes: the sum total revenue for Clinics, plus all purchases tied to Clinics
On the Analytics page of the Dashboard, you will currently find on the right side:
* Total Customers: the sum total Customers who have signed up for Accounts
* New Customers: the sum total Customers who have signed up during the defined dates
* Active Customers: the sum total of Customers who booked a Reservation, attended an Event, or accepted an invite to an Event or Reservation during the defined dates
* Total Members: the sum total Customers who have active Memberships
* New Membership Subscriptions: the sum total Customers who have signed up for new Memberships during defined date
At the bottom is Court Utilization, which includes:
* Total Utilization: the sum total amount of courts used versus the total possible court space and time
* Utilization by Membership: a divide between Members and Non-members for which type of Customer was on the court during utilization
#### FAQs
How can I search for data within a date range?
To use the Analytics page in the Admin Dashboard and search for information by date,
* Navigate to the Analytics page
* Click on the date range
* Specify the desired start date
* Select a desired end date
The page will automatically update.
Where do I go for more details on revenue and analytics?
If you would like more detailed reports, the Owner of the Club can export information from the Customer Page and the Purchase Page of the Dashboard and create unique dashboards on your own with the Club data.
If you would prefer to have pre-organized Analytics Dashboards, PodPlay offers an [Analytics+ package](/owners-playbook/analytics/analytics+-package.md) for an additional nominal monthly subscription with more than 25 charts and spreadsheets. They include heat maps and reports beyond what is already provided in the Analytics page of the PodPlay Dashboard.
If this is of interest to your Club, contact the Customer Success team and ask for further information at .
Why does the revenue on the Analytics page differ from the Settlements CSV?
The data is sliced in different ways depending on what you're reviewing. The total revenue on the Analytics page does not account for cancellations (i.e. if a Reservation was for $20, and the Customer canceled and was charged $5, this total revenue will count $20, and the Purchase page Export will have the correct amount) or Coach payouts. Depending on your timezone, the revenue numbers will also differ.
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