Court+ Advantages & Disadvantages

Overview

Court+ is the dynamic pricing model used in Court+ pricing (Bill Splitting). The Reservation Holder gets a hold on their card for the full court fee per hour, then invites friends in the App to split the cost. Each participant pays the court rate divided by the number of participants, and the Reservation Holder can elect to cover all, some, or none of the invitee shares. Non-members are charged an additional Non-member Fee at check-in to mitigate the free-rider problem.

Customer Advantages

• Fairness — everyone pays their share.
• Low friction — the Reservation Holder doesn't collect money outside the App.
• Options — the Reservation Holder can cover all, some, or none of the invitee spots.
• Incentives — bigger parties pay less per person.
• Carrot philosophy — the per-person court cost goes down as more invitees accept, rewarding the Reservation Holder.
• Coaching Lessons — the Reservation Holder can split the cost of a Coaching Lesson with others.
• Credits — the Reservation Holder can cover invitee spots using Credits.

Customer Disadvantages

• Variable cost — the per-person rate depends on how many invitees accept. The rate can only go down as more invitees accept.

Club Advantages

• Resolves the Non-member free-rider problem.
• Introduces a "Carrot" in the Customer experience.
• Less operationally intensive for the Front Desk and staff.
• Greatest certainty in per-hour yield.

Club Disadvantages

• Headline pricing per Customer is higher than per-spot models, even when the hourly court rate is the same.
• The Club's pricing structure may need adjustment to fit the dynamic Court+ strategy.