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Spot+ Advantages & Disadvantages

Overview

Participants paid per spot per hour, with the spot rate equal to the court rate divided by the number of participants. Members got a discount on their spot rather than on the court. The Reservation Holder picked a time slot and a participant count, then invited the other participants. The Reservation Holder could elect to cover all, some, or none of the invitee spots.

Customer advantages

  • Fairness — everyone paid their own way.

  • Medium friction — the Reservation Holder didn't need to collect money from invitees outside the App.

  • Options — the Reservation Holder could cover invitee spots or not.

Customer disadvantages

  • Foresight — the Reservation Holder needed to know who they were playing with at the time of booking.

  • Process errors — the Reservation Holder had to select the correct participant count at booking.

  • Increased price — if invitees declined, the Reservation Holder was on the hook for their spots.

  • Poor experience — Reservation Holders were often surprised that invitees didn't join.

  • Stick philosophy — the model penalized the Reservation Holder with a higher final cost when invitees didn't accept.

  • Extra charge — invitees in a Reservation could end up paying more than the regular court rate if the participant count was wrong.

  • Credits — the Reservation Holder could not cover invitee spots using Credits.

  • Coaching Lessons — the Reservation Holder could not split the cost of a Coaching Lesson with invitees.

Club advantages

  • Resolved the Non-member free-rider problem.

  • Headline pricing per Reservation Holder was lower, even at the same hourly court rate.

Club disadvantages

  • Operationally intensive with more room for error — the Front Desk had to ensure invitees accepted the invite, or the Club lost spot revenue.

  • Staff became enforcers, chasing invitees to accept invitations.

  • Staff had to update Reservations from the Dashboard for changing participant counts.

  • Staff had to charge for differing participant counts or refund no-shows.

  • The model introduced a "Stick" in the Customer experience.

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